Nykaa Cosmetics Write For Us
Nykaa Cosmetics write for us: Falguni Nayar Cosmetics founded Nykaa, an Indian lifestyle retailer of beauty, wellness, and fashion products, in 2012. The company transitioned from an online-only to an omnichannel model in 2015 and began selling products other than beauty. It will sell over 2,000 brands and 200,000 products on its platforms by 2020.
Nykaa Cosmetics has 76 physical locations and a variety of eCommerce platforms such as websites and mobile apps. It is a unicorn startup with a valuation of $85 billion (US$1.2 billion) as of 2020.
Nykaa Cosmetics was founded in 2012 by Falguni Nayar, a former managing director at Kotak Mahindra Capital Company. It began as an eCommerce portal that curated a selection of beauty and wellness products. Nykaa Cosmetics is derived from the Sanskrit word nayaka, which means “one who is in the spotlight.”
The company transitioned from an online-only to an omnichannel model in 2015 and began selling fashion items.
Nykaa launched Nykaa PRO in 2020. It’s a premium membership program that gives Nykaa App users exclusive access to professional beauty products and deals. Nykaa Fashion will open its first store in Delhi in December 2020, making the fashion industry omnichannel.
Nykaa has warehouses in Mumbai, New Delhi, Pune, Haryana, Kolkata, and Bangalore and operates on an inventory-based model. It will have 76 brick-and-mortar stores across the country by 2020.
Nykaa Luxe format features international luxury beauty brands such as Huda Beauty, MAC, Dior, and Givenchy.
Nykaa Cosmetics write for us: Nykaa Cosmetics is a non-governmental organization in India. It provides social and financial help to causes such as education, health, women’s rights, empowerment, rural development, and disaster management. Some of its notable CSR partnerships include SPARSH India, CARE International Confederation, PRIDE, Milaap, Nanhi Kali, Make a Wish Foundation, Benefactor, Sneha, and Sneha.
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